I’ve been writing and ruminating in advertising agencies for 20 years.
It started with AWARD School in Brisbane, where I was offered a job halfway through the course. I soon moved to Melbourne, working at places like Clemenger BBDO, McCann, BWM Dentsu, TBWA and DDB.
Along the way, I’ve worked on some of Australia’s biggest brands - winning local and international awards, making headlines around the world and even landing work in the National Gallery of Victoria.
Highlights include putting a dollar value on Australian creativity using the sharemarket, building a life-size game of Pong with two Porsches and an AI drone, convincing Arnold Schwarzenegger to willingly look like a moron, embedding new words into popular culture, and being made to spew by Taika Waititi.
(Somewhere in there I also had a crack at stand-up comedy, and did a short course in psychology at Oxford University.)
I’ve since moved back to Queensland, the natural breeding ground of Married at First Sight contestants, where I helped Khemistry become Campaign Brief’s Hottest Queensland agency in 2025.
Let’s chat.
0401 029 606
