NHVR

The National Heavy Vehicle Regulator needed to educate young people on driving safely around trucks. So in the lead up to Halloween, we used TikToks to deliver the ultimate scare tactic: FOMO.

#comewithme

#getreadywithme

#dayinthelife

Recognition:

2025 AMI Marketing Excellence Awards - Finalist

2025 BADC Awards - Bronze Creative Strategy ‘Being Dead is Boring’

2025 BADC Awards - Silver Copywriting Camp. ‘Being Dead is Boring’

2025 BADC Awards - Gold Copywriting ‘Being Dead is Boring’

2025 BADC Awards - Silver Copywriting ‘Being Dead is Boring’

2025 BADC Awards - Bronze Copywriting ‘Being Dead is Boring’

2025 BADC Awards - Silver Content Campaign ‘Being Dead is Boring’

2025 BADC Awards - Silver Branded Content ‘Being Dead is Boring’

2025 BADC Awards - Silver Branded Content ‘Being Dead is Boring’

2025 BADC Awards - Bronze Branded Content ‘Being Dead is Boring’

2025 BADC Awards - Silver Online Campaign ‘Being Dead is Boring’

2025 BADC Awards - Silver Online Film ‘Being Dead is Boring’

2025 BADC Awards - Silver Online Film ‘Being Dead is Boring’

2025 BADC Awards - Bronze Online Film ‘Being Dead is Boring’

2025 Shorty Impact Awards - Winner Govt. ‘Being Dead is Boring’